Build Niche Content Sites & Create Passive Income Streams
Niche websites are small Internet sites that focus on a very specific segment of a subject or industry. These sites provide highly targeted content to readers in the niche, allowing web marketers to effectively optimize the site for monetization with contextual ads and products of interest to the readership. This is an effective way to generate passive income streams that pay residuals over the long term.
Using Marketing Niche Software to Build a Niche Store or Website
There are many tools and programs available that can help a web marketer build a niche store or website. Some niche software programs provide web templates and a site builder application to help a webmaster quickly build multiple niche sites. Other programs provide keyword research and analysis tools to help web marketers uncover valuable niche opportunities. Some software programs and niche services combine both of these elements in one software package designed to make niche marketing as easy as possible.
However, investing in this type of product or service is not necessary for building successful niche content sites. Niche sites can be created easily and for little expense, even by the novice webmaster.
Create a Niche Website Using WordPress Content Management System
One way to quickly and easily build a quality niche site is to use the WordPress content management system on a self-hosted domain. WordPress is simple to set-up, even for someone new to working on the web, and provides many features and plug-ins that help with search engine optimization and the web writing experience in general.
Additional benefits to WordPress are that the platform is free to use, even for commercial use, and is available for one-click installs through most popular web hosts.
Some marketers also choose to start a niche site on the free blogging platforms at WordPress.com and Blogger.com. However, these sites have some restrictions around the types of monetization strategies allowed, so it is important to read the terms of service to identify potential problems in the strategy.
How Niche Websites Make Money and Create Passive Income Streams
Niche content sites can generate income in a variety of ways, including:
* advertising services such as the Google Adsense pay-per-click ad model
* advertising services that compensate on a page view model (CPM - cost per 1000 impressions), which is most effective for high-traffic sites
* direct banner advertising
* affiliate product marketing
* site sponsorships
* sponsored reviews
* charging membership fees for premium content
A niche website that is optimized well for keyword phrases and the target audience can be a lucrative source of passive income for online marketers. With some initial research, a conscious approach to creating content, and monetization strategies, web marketers can create a valuable resource for readers and residual income for the online business owner.
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